An important dimension of branding is labeling and embossed label has become a trending phenomenon in the labeling industry. Technically, embossing is nothing but dies pressing against the substrate and leaving an imprint, causing a raised effect on the printed surface and thus adding a new dimension.
Embossed labels can be felt by a consumer and also provides appeal to touch the product. These features associated with the embossed labels creates a sense among the consumers that they are holding something more special than the other products. Embossed label has become an essential element to increase the marketing and brand value of any product as it plays a very important role in customer engagement and ultimately drives loyalty and sales for the brands.
Embossed labels Market Dynamics:
The embossed labels market is expected to grow at a healthy CAGR, primarily driven by the growth in the wine and the beverage industry. The wine industry specifically is changing the traditional labeling needs as it has started using brighter colors, more intricate designs, and embossing to target a young population around the globe. Other factors such as growing importance of labeling to attract customers, changing demographics, increasing brand conciseness, increasing use of technology like 3D printing etc. fuel the growth in the embossed labels market.
Some of the restraints that can impact the growth in the embossed labels market is that the embossing within the pressure sensitive label can affect the liner or crack the substrate while maintaining the constant depth and quality of embossing. In addition, other challenges in the embossed labels market is that this industry keeps on changing very frequently and the existing product in this industry can become obsolete quickly due to changing demands, upcoming technologies and new market applications.
In addition, marketers themselves can change the current product through innovations and improvisations to have the first mover advantage. All these factors can prove to be very costly for the embossed labels manufacturers as they have to adapt to new trend by investing in new products and technology and therefore can hinder the growth in the embossed labels market.
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Embossed labels Market Segmentation:
On the basis of application, the embossed labels market is segmented into:
- Wine & spirit labels
- Food & beverage labels
- Health & beauty labels
- Cosmetic & personal care labels
- Vitamin & supplement labels
- Nutraceutical labels
- Lawn & garden labels
- Home decor labels
On the basis of product type, the embossed labels market is segmented into:
- Pattern embossed labels
- embossed stickers
- Foil embossed labels
- Hot foil stamped labels
- Flexo Boss Labels
On the basis of machinery, the embossed labels market is segmented into:
- Semi rotary embossed labels
- Full rotary embossed labels
- Flat bed sculpted embossed labels
- Raised rounded embossed labels
Embossed labels Market- Regional Outlook:
Geographically, the embossed labels market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA). The global embossed labels market is projected to grow at a CAGR of around 3% during the forecast period (2016 -2024). Europe is expected to witness the maximum growth in the embossed labels market primarily driven by its huge share of more than 60% in the global wine industry. Developing countries in Asia Pacific and Latin America like India, China, Brazil, and Argentina will drive the growth in these regions primarily due to the growth in the overall label market. North America is also expected to witness an above global average growth in the embossed labels market.
Embossed labels Market- Key Players:
Some of the leading players identified across the globe in the embossed labels market are: Advanced Labels NW, Insignia Label solutions Ltd, Multi-Color Corporation, the sticker printing, Valley Forge Tape & Label, Tri-Flex Label Corp., Label Impressions Inc. etc.