Frozen Fruits & Vegetables Market Analyzed in a New Research Study


Frozen Fruits and Vegetables Market – Overview

Freezing is a widely used method for food preservation. The process allows the preservation of texture, taste, and nutritional value in foods. The freezing process reaps the advantages of low temperatures at which chemical reactions are reduced, cellular metabolic reactions are delayed, and microorganisms cannot grow. The freezing process is employed for long-term preservation of various food and vegetables, providing them with an extended shelf-life. The process involves the lowering of temperature of the product to -18 ºC or below. This results in the change of the physical state of food, since the energy is removed by cooling the fruits and vegetables below freezing temperature. The extremely cold temperature retards the growth of microorganisms and slows down the chemical changes that affect the quality of the product and spoils it.

Frozen Fruits and Vegetables Market – Drivers and Restraints

Frozen fruits and vegetables are gaining traction among consumers owing to the numerous advantages they offer over fresh produce. Increasing trend in the food industry for steady supply of seasonal fruits and vegetables throughout the year acts as a major driving factor of the industry. Furthermore, rising awareness about the nutritious value of frozen fruits and vegetables and the growing trend of clean eating have also fueled the industry. Moreover, increasing technological developments along with improving cold storage chains in emerging countries have led to the development of a systematic supply of network of frozen fruits and vegetables. Other factors influencing the frozen fruits and vegetables market in a positive manner include urbanization, fast-paced lifestyles of consumers, increasing disposable incomes, and aggressive marketing by manufacturers. Changing consumption patterns and increasingly hectic lifestyles of consumers have also propelled their demand. Rising demand for newer flavors and ingredients in the product have also fueled the industry growth. Increasing demand for convenience across the globe has also pushed frozen fruits and vegetables right up in the foods category. Countries with a shortage of fresh fruits and vegetables prefer frozen fruits and vegetables, since the freezing process preserves the food and does not involve the usage of any unwanted additives in the bags of frozen goodies, like strawberries and spinach.

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Frozen Fruits and Vegetables Market – Segmentation

The frozen fruits and vegetables market can be segmented based on type, form, packaging, application, and region. Based on type, the market can be segregated into fruits and vegetables. In terms of form, the market can be classified into puree, whole, topping bar, and other processed forms. Based on packaging, the frozen fruits and vegetables market can be segregated into <10 kg, >10-15 kg, 15-30 kg, and >30 kg. In terms of application, the fruits can be further sub-segmented into fruit juices & smoothies, whole fruits, salads & desserts, breakfast cereals, yoghurt, bakery foods and others and the vegetables can be further sub-segmented into whole vegetable, pizza toppings, RTE (Ready to Eat Foods), salads, pastas & noodles, soups and others. The frozen vegetable segment of type category is expected to dominate in terms of market share during the forecast period. Demand for frozen fruits such as red fruits, tropical fruits and citrus fruits, and apricots & berries is anticipated to be higher than other fruits owing to their increased application in dairy products, baked foods, and confectionery items.

Based on the region, the frozen fruits and vegetables market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe and North America are anticipated to hold major share of the global frozen fruits and vegetables market by the end of the forecast period. Demand for frozen fruits and vegetables in Europe is projected to rise owing to the increasing demand for healthy convenience foods. France, Germany, Belgium and the U.K. are the major importers in terms of value in the industry.

Frozen Fruits and Vegetables Market – Key Players Prominent players in the global frozen fruits and vegetables market include Ardo NV (Belgium), Simplot Australia PTY Ltd (Australia), Dole (U.S.), HJ Heinz (US), Pinnacle Foods Corp. (US), Findus Sverige AB, (Sweden), General Mills (U.S.), and Bonduelle Group (France).

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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The study is a source of reliable data on: Market segments and sub-segments Market trends and dynamics Supply and demand Market size Current trends/opportunities/challenges Competitive landscape Technological breakthroughs Value chain and stakeholder analysis

The regional analysis covers: North America (U.S. and Canada) Latin America (Mexico, Brazil, Peru, Chile, and others) Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg) Eastern Europe (Poland and Russia) Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand) Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report: A complete backdrop analysis, which includes an assessment of the parent market Important changes in market dynamics Market segmentation up to the second or third level Historical, current, and projected size of the market from the standpoint of both value and volume Reporting and evaluation of recent industry developments Market shares and strategies of key players Emerging niche segments and regional markets An objective assessment of the trajectory of the market Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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